A People’s Business? Developments, Challenges and Opportunities of the various activities in the film value chain

The global film industry is undergoing a significant transformation with the integration of generative AI technologies and becomes an increasingly diversified landscape with vertical integration on the forefront. The current developments might seem commercially logical and enhance production efficiency. But where do the human workforce and creative control remain in these developments? Concerns arise over whether technologies are being implemented responsibly and ethically. What are the effects on the various activities in the film value chain and why is intellectual property playing an increasing role? Film & Media Industry Director and Festival Expert Dennis Ruh provides an overview of current developments and debates.

Entry restricted to accredited film professionals only.
Language: Czech, English