The Zlín Region excels in its creative spirit, which has been rooted here for a long time. It is reflected in the number of cultural and creative industries – such as design, advertising, film, animation and architecture. Our region offers a unique experience to visitors. Have you ever been to the Zlín Zoo, the Wallachian Open-Air Museum in Rožnov pod Radhoštěm or the Archaeological Museum in Modrá? The pilgrimage church in Svatý Hostýn, the non-traditional Kovozoo in the Staré Město and the unique atmosphere of the city of Kroměříž are also worth a visit. The Zlín Region unites one element - its people and their natural creativity with which they form our region.